Product Marketing Manager

Manhattan, New York, United States · Marketing

Description

Confiant is looking for a product marketer with extensive knowledge of the digital landscape who is experienced in B2B marketing. The Product Marketing Manager will exhibit a deep understanding of the digital advertising landscape and support a product go-to-market strategy. This role will report to the CPO and work side-by-side with product, R&D and sales team members on various projects. The Product Marketing Manager will focus on the publisher business, help streamline internal and external communications, and manage collateral and resources for sales.

The responsibilities of this position include:

* Develop product positioning, value propositions and messaging that resonates with publishers
* Collaborate with product marketers to ensure successful go-to-market strategies for publisher
* Collaborate with product team to ensure roadmaps are always up to date
* Conduct market research and share with team members
* Support the development and packaging of sales collateral and resources for internal use.
* Assist with internal presentations to arm sales and marketing with the latest product information
* Write features for internal and external newsletters to highlight product value
* Perform other marketing duties as assigned

Requirements

* 3-5 years of experience in product marketing, analytics based digital marketing, publishing
* Proven understand of B2B sales process, ideally at a marketing technology provider and experience working at the intersection of product, marketing and sales
* Ability to create value-based messaging and strategies for a publisher audience
* Experience supporting an end-to-end go-to-market process
* Ability to conduct market, competitor and custom research to gather insights and asses market opportunity
* Ability to manage expectations, opinions, and feedback from multiple stakeholders.
* Strong written and verbal communication skills
* Strong attention to detail

Benefits

We founded Confiant (then ClarityAd) in September 2013. It came out of a recognition that the world’s most sophisticated advertisers aren't Verizon or P&G, but criminals using the industry for their own, selfish ends. We believe in the intelligent application of technology to fight back and make media safe for everyone. Our team shares a core set of values that bind us together and aligns us on our vision of making digital media safe. We get excited when we can take on big challenges, big competitors, and big technical problems. We take the time to explore and understand our client's real underlying problems so we can find the right solution. We believe that the only way to achieve great things is with a team that works closely together and recognizes that as a group we are greater than the sum of each part. We believe in using automation in ways that are progressively effective and efficient. We believe in sustainable growth, so we can stand on our own feet. If this sounds like you, we want to hear from you!



To learn more about us, please visit www.Confiant.com



Equal Opportunity Employer: Confiant is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.



Attention agency/3rd party recruiters: Confiant does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an Confiant recruiting partner, please send an email introducing your company to [email protected] We will get back to you if there's interest in a partnership.

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